Justin Paul DipM MCIM

Zeetta Networks (Technology Start-Up) – Marketing Director (CMO)         (Jan 2019 - Present)

 

Joined pre-series A VC-funded Zeetta Networks as the company’s first full-time marketing hire, reporting to the CEO, to raise the company’s corporate profile for investors and drive sales growth.   Achievements include:

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• Full product launch of NetOS Rapide™ at MWC2019 within 5 weeks of joining the company 

• Secured Gartner Cool Vendor™ status and shortlisted for 3 major industry awards

• Won – Engie UK&I – “Big Pitch” competition with £10k prize and paid technology trial

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Huawei (Network Vendor) – Marketing Director – NFV/SDN                       (Mar 2017- Sep 2018)

 

Headhunted as NFV/SDN marketing subject-matter expert to develop Huawei’s Cloud Portfolio marketing. Role expanded to include IoT and 5G.  Achievements include:

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• Delivered CXO programmes on 5G, IoT, NFV/SDN and Cloud to tier-1 customers.

• Appointed to Tech UK’s Cloud Leadership Committee advising on industry adoption of cloud.

• Led marketing activities for £4.8m DCMS Phase 1 5G trial project and UK5G programme.

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Amdocs (Software Vendor) – Senior Marketing Director - NFV & OSS      (May 2013- Mar 2017)

 

Turned around failing marketing team as Marketing Director and SMT member for £200m network business unit.  Led an award-winning 8-person product marketing team, launched three new NFV solutions in 18 months, enhanced awareness and created a £18m pipeline. Achievements include:

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• Positioned Amdocs as an industry recognized NFV-MANO market leader in less than 2 years. 

• Masterminded a customer upgrade campaign with 5 sales worth £6m EBIT in 9 months.

• Planned and executed customer conference for 40+ CxO customers with £220k budget.

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Brygstow Consulting Limited (Consultancy) – CEO/Founder                      (Mar 2012- May 2013)

 

Founded an independent consultancy.  Directly advised the Scottish Government’s Digital Directorate, under Deputy First-Minister Nicola Sturgeon.  Spearheaded an innovation programme on Internet-of-Things (IoT) and improving Wireless Connectivity in Scotland. Achievements include:

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• Spear-headed £2m innovation programme working with industry, universities and NGOs.

• Advised on technology and policy for successful £240m UKBD procurement in Scotland.

• Initiated rural coverage project on Coll, Inner Hebrides delivering mobility to 170+ people.

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Airwave (UK Emergency Services Network Operator)                         (Oct 2008 – Mar 2012)

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Product Director/Product Marketing Director                                                           (Aug 2010 – Mar 2012)

 

Reported to a board member. Led Airwave’s Product Development, Marketing and Channel Partner organizations, with 33 staff, responsible for £69m annual sales.  Achievements include:

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• Transformed a failing organisation to save £9.3m in costs with 66% increased productivity.

• Controlled a £4.7m budget to deliver new services in line with ambitious growth plans.

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Head of Market Development                                                                                     (Oct 2008 – Jul 2010)

 

Headhunted to the UK’s Public Safety Network Operator.  Developed the UK five-year strategic plan and designed new market propositions to achieve growth in the Ambulance and Healthcare sectors. Achievements include:

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• Developed enterprise lone-worker application for UK ambulance staff improving staff safety.

• Organised due-diligence leading to £2m acquisition of software company “Kelvin-Connect”.

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Alcatel-Lucent (Network Vendor)                                                                      (May 2004 – Oct 2008)

 

Head of Segment Marketing (Mobile)                                                                        (Jan 2007 – Oct 2008)

 

Led Alcatel-Lucent’s new technology marketing activities for the UK and Irish MNO markets. Created and implemented field marketing plans on Fixed-Mobile-Convergence, LTE and IPTV.  Achievements include:

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• Organised and executed £110k global IPTV conference with 100+ senior executives.

• Created “How to get ahead in IPTV” white paper with 3,000+ downloads in 3 months.

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Business Development Manager                                                                          (May 2004 – Dec 2006)

 

Pre-sales consultant for IN Prepaid billing systems (OSS/BSS), Mobile Payments and Value-Added-Services (VAS). Responded to bids and negotiated deals. Achievements include:

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• Won and delivered £11m IN Prepaid migration deal with O2 Ireland beating incumbent.

• Led programme for live mobile broadcast DVB-sh TV pilot in London with BBC and Vodafone.

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Earlier Roles

 

Head of Business Development– Logica (System Integrator)                    (Jan 2001 – May 2004)

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System Marketing Manager – Nokia Netherlands (Network Vendor)      (Jun 1999 – Jan 2001)

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Account Manager KPN – Nokia Netherlands (Network Vendor)                (Apr 1999 – Jun 1999)

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Product Marketing Manager – Nokia UK (Network Vendor)                       (Jun 1996 – Apr 1999)

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Army Officer – British Army (Defence)                                                              (Sep 1990 – Jun 1996)

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Education, Qualifications and Leadership

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• Postgraduate Diploma in Marketing – Chartered Institute of Marketing (CIM)

• Standard Graduate Course – Royal Military Academy Sandhurst (RMAS)

• BSc. (Hons) Geology 2:1 – Royal Holloway College, University of London

• Alumnus Windsor Leadership Trust – Airwave   

• Alumnus Excellent Leaders – High Performers Course – Amdocs

• TED – Trained Public Speaker – Amdocs

• Media (Press) Training – Amdocs, Airwave, Logica, Nokia and Army

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Interests and Volunteering

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• Appointed to Tech UK’s – Cloud Leadership Committee (2018)

• Non-Executive Director (NED) – Jerram Marketing (Digital Marketing Agency)

• SETsquared Technology Incubator – Start-up Business Review Panel (BRP) Member

• Digital Marketing Meet Up™ - Organiser of 1,000-member Digital Marketing network

• Cambridge Wireless (Industry Forum) NFV Special Interest Group ‘Champion’

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