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Modern Architecture
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Consulting Services

Bringing technology to market with impact

The harsh reality is that the most successful technology companies aren't those with the best products.  The most successful technology companies are those with the best stories behind their products. However, many technology companies neglect marketing.

Marketing is key to the monetization of your R&D investment.

Marketing Audit

How ready are you to launch your product or service?  A comprehensive marketing audit will assess your readiness and highlight and gaps in your Go-to-Market capability. 

Value Proposition Development

Can you articulate your value proposition clearly?  Your customers need to know what you do, how you do it and how you are different from your competition. 

Marketing Plan Creation

Fail to plan, plan to fail. Companies bringing new products and services to market need a comprehensive marketing plan and budget. We can create that for you.

SWOT Analysis

Where are you strong and where are you weak?  A detailed 10 point analysis of the internal and external factors that impact your ability to Go-to-Market. 

Messaging Workshop

Does your messaging make sense and generate the right response.

Our message house workshop will develop your messaging for website, collateral and social media

Interim Marketing 

Do you need someone to run your product launch and Go-to-Market programme for you? 

We provide interim marketing leadership to support your marketing organisation through launch.

What Our Clients Say

Modern Architecture

Alan Barrow, Chief Digital Officer at Twigg Education

The best Marketing Manager I have ever had the privilege to work alongside. He has propelled our company into social media and using personal behaviours and contacts has hugely broadened our reach both locally and globally. With a huge personality and being an extremely personable and appeoachable person with many years of experience to bring to bear, we have public appearance to envy and a strategy with thought leadership and qualified professional depth. I continue to learn a great deal from him. Justin is always happy to spend time to enable others.

© 2023 by Justin Paul - Ultra Blue Marketing

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